Ecommerce website homepage to change people's lives

Original Testing Co.

We sell medical tests direct to consumer online.
These tests include tests to check for mold toxicity, tests to check for heavy metal toxicity, including mercury, lead, cadmium, aluminum and arsenic

Simple, trustworthy, not too busy, good ecommerce conversion

https://bitetoothpastebits.com/
Easy to digest, easy to understand the product

https://burrow.com/
Simple, clean, easy to digest, white space

Homepage: Want to describe the product, a simple/obvious call to action and an introduction of who we are - also want to emphasize that all test are CILA certified.
The page should direct customers to search or browse all of our products.
We should showcase client reviews on the homepage.
We should showcase blogs on the homepage.
We should explain how it works on the home page - buy the test, collect your sample at home, send it to the lab, receive digital results
We should include FAQs on the home page

No illustrations or drawings, want more realistic imagery
No colors too bright - want the website to feel like the company has been around 20 years - it's the "original testing co."

These are examples of the types products that will be sold:
https://mosaicdx.com/test/heavy-metals-test/
https://mosaicdx.com/test/mycotox-profile/