Portfolio
:format(webp)/99designs-contests-attachments/88/88622/attachment_88622054 "Unlearn Marketing Magazine is a publication with a target audience of female entrepreneurs between the ages 25 and 40. The readers are modern and savvy, and the design needed to emulate the identity of those readers.
Women who own businesses are bold and bright. Instead of going with stereotypical feminine colors, I chose bright red and blue to complement the neutral pink-beige and gray colors. The logo was also adjusted to be more updated and show authority. There is a contrast of soft yet assertive in the overall identity, and it feels empowering. I believe these choices work really well in demonstrating the duality women have to juggle in the business world.")
:format(webp)/99designs-contests-attachments/88/88217/attachment_88217464 "Mint is an industry leader in event design, lighting and DJ talent. I wanted to create something hip and clean to represent their brand, so I used sharp shapes and bold headings.")
:format(webp)/99designs-contests-attachments/70/70248/attachment_70248884 "A redesign for a fitness publication. The client desired more functionality in chart styles and better breaks between content. The solution was bolder imagery and separating information in chunks.")
:format(webp)/99designs-contests-attachments/63/63599/attachment_63599131 "Bright, loud, quirky, angsty. That pretty much sums up the '80s, so that was my focus for the mood.")
:format(webp)/99designs-contests-attachments/92/92111/attachment_92111151 "In these campaign ads, I used circular shapes to form a central graphic that would draw readers in. The shapes are circular to represent bicycle tires, and the lines behind them guide the reader throughout the spread. The lines also communicate a sense of motion and journey.
The color palette was inspired from the company's logo files. I liked the yellow because it gave a feeling of energy/warmth and contrasted nicely with the desaturated photos for balance.
These magazine ads were given a typographic treatment that would make it easy to input many different messages while still adhering to the brand.")
:format(webp)/99designs-contests-attachments/89/89003/attachment_89003503)
:format(webp)/99designs-contests-attachments/87/87684/attachment_87684625)
:format(webp)/99designs-contests-attachments/91/91923/attachment_91923275 "I wanted to create something that takes an interesting, artistic spin on the book title, so I played with the text in a way that would make the reader's eye follow a spiral into the main image in the center.")
:format(webp)/99designs-contests-attachments/78/78671/attachment_78671602 "A menu that draws from wabi-sabi (beauty in naturally rough aesthetics) concepts yet keeps things minimal.")
:format(webp)/99designs-contests-attachments/87/87863/attachment_87863149 "Hello Mondays is a human resources company that focuses on helping clients retain that work-life balance. I wanted to put a play on the wording, as well as keep a positive vibe to the look.")
:format(webp)/99designs-contests-attachments/85/85992/attachment_85992533 "The main icon in this logo was a play on the word \"ditto,\" which can mean to duplicate or double. The lines are also curved to communicate movement and fluidity.")
:format(webp)/99designs-contests-attachments/78/78853/attachment_78853525 "Client wanted a logo for a Tokyo cafe to express travel/journey yet maintain environmentally friendly vibes. Greens are used to express both. Although iconography is simplistic, combined elements put focus on the customized typography for a timeless look.")
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Hi! Anna here. I naturally gravitate towards newspapers and magazines (no, print is *not* dead). You could say I'm curious; I believe everyone has a story to tell and I love to hear them. As a graphic designer, I collaborate with clients to piece together that message.
Currently I'm tuning up my illustration skills, and I want to pick up more knowledge on web design. (Wonder how I'm doing with my illustrations? Check out my profile avatar!)
País:
Estados Unidos.
Miembro desde:
04 de abril de 2013
Opiniones
"Very happy with the final project. Simple, yet stylized and on brand."
Cliente anónimo
"Anna is great to work with! Very good communicator and always a quick turnaround time."
l U
"Anna was great to work! She's quick and is committed to providing high-quality design. I will definitely work with her again."
Cliente anónimo
"Anna is wonderful, she brought a very unique professional design to our contest which we instantly fell in love with. "
Cliente anónimo
"Annanyang did an awesome job working on this design. She took my feedback, and used it to create something special and unique for my brand."
Posse Veep
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"Anna was great to work with! She helped us design our Five Star Freedom System PDF guides and she was quick, professional and took feedback very well! Would definitely work with Anna again."
alexcattoni